Celebrating the Craft of Beer, Spirits and Cocktails

Welcome to The Missing Drink. If you're looking for discussion on topics ranging from craft beer culture, the brewing industry and the business of beer to experiments in the world of cocktails and mixology, you've come to the right place! Grab a beer, get comfortable and come join the conversation! Iechyd da!

Posts tagged "Macro Brewing"
The end of Craft Beer? There never was Craft Beer

The end of Craft Beer? There never was Craft Beer

Earlier this week, esteemed British Beer writer Roger Protz wrote in the Publican’s Morning Advertiser, warning that the end may be nigh – the purchase of our young, beloved craft breweries by big brewers and mega corps could be the death of them all, leaving only the largest with their heads above water. His argument: brewing...
Ex Craft Beer: The Big List

Ex Craft Beer: The Big List

Below is an updating list of “Ex-Craft” Beer; that is,  craft beer brands or producers that have been bought out by a larger drinks company. The beer may be exactly the same, but some would argue that the spirit of craft has been replaced by the love of capital. These breweries become a pawn in...
What Budweiser's Superbowl Adverts Say About Budweiser

What Budweiser’s Superbowl Adverts Say About Budweiser

February 1st 2015 saw the 49th Annual Superbowl take place from the University of Phoenix Arizona. The Superbowl is a four-hour extravaganza of Hollywood-budget advertisements before and after a concert by a pop superstar punctuated by short outbreaks of sport. The adverts are as anticipated as the silly sport that takes place around them (it doesn’t...